(Which is why even the radio station traffic announcers are glued to the traffic cam feeds.) And, not surprisingly, traffic camera feeds are available for most traffic trouble spots. For those traffic information consumers for whom seeing is believing there is no substitute for traffic cameras. It's an old school way of doing things, but it still works and contributes to the enduring strength of broadcast radio as a drive-time advertising medium.īut, in the end, with all the confusion, sometimes you just want to see for yourself. The best suppliers of local traffic information employ their own traffic spotters and encourage listeners to report incidents. When in doubt, drivers turn to the most reliable source of local traffic information, the local broadcast radio stations. In fact, it is the strength of these personal preferences that has preserved a diverse navigation supplier community in spite of navigation being offered free by multiple players. But leadership in accuracy and quality is often changing and can vary with one supplier having the most accurate real-time traffic information and another having better predictive models.įor consumers of traffic information it boils down to a confusing mess which manifests as regional preferences for Google's traffic feed or Waze or HERE or INRIX or TomTom or Sirius XM or any of a range of navigation app providers: Scout, NavnGo, MotionX, Navmii, etc. To vastly simplify this discussion it is worth noting that BMW, almost alone in the auto industry, applies the QKZ method of measuring traffic information accuracy (Analysis and explanation care of TomTom: ). There are two key points of accurate real-time measurement - traffic flow (speed) and journalistic data (incidents). The two greatest challenges for interpreting traffic conditions are getting an accurate measure of real-time conditions and predicting what conditions will be along the route. If you don't have accurate traffic information, you won't know when or whether you will arrive at your destination - this is an especially acute problem for electric vehicles. It is also top of my mind because it is the single most important telematics application. Having ventured out of my home office in recent weeks and run smack into local neighborhood gridlock, traffic is suddenly top of my mind. Everybody complains about traffic, but nobody does anything about it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |